SHELL SAMPLING
CHALLENGE
To execute conceptual sales conference for the entire MECASTAN region. Teamwork, ready-for-war-attitude and a good work-play balance were key ingredients which had to be kept in mind.
SOLUTION
ALL ABOARD. A commanding, strong, conceptual message, drawing visual inspiration from naval warfare, naval games and military precision.
A content-rich sales conference with design elements all revolving around the core theme. The main team activity was building boats and then testing them by putting them out to sea in a race which highlighted camaraderie and competition.
The play part of the event was well-put together, with a fun night by the beach and great music, a dance floor and delicious food.
RESULT
The conference was a hit, with all the regional teams interacting connecting and developing great relationships, along with learning the sales drill.
