Teach children the importance of breakfast and make Puck cream cheese central to a healthy breakfast.
The Puck Cheese Scouts
A team of brand ambassadors visits schools and engages class 2-5 children with a variety of different activities. Starting with a small skit performed live by the team in which Pucky tells a kid as to why he is weak and unhappy at school. The program moves on to interactive games with children and end with each child being given a Puck badge and a breakfast pledge that each child signs. In addition a similar set of activities was also taken to different parks in Dubai and Sharjah. Kids were also given ready to eat snacks made with Puck.
The activity was enthusiastically received by all schools and children and resulted in generating hype and equity for the brand.